A multitude of mobile screens showing the Brita site redesign.


Icon Illustration

Data Visualization

Redesigned Home Page / PDP

Outcome: A changed perception of the quality of Brita products and developed trust in the brand.

An animation showing various parts of the Fellow Products site redesign. A desktop screen showing the homepage, 3 mobile screens showing 3 product pages, and a group of tablet screens showing all pages of the site.

Fellow Products

Art Direction

Design System

Redesigned Shopfiy Site

Outcome: Increased conversion rates, reduced bounce rates, and increased organic traffic and relevance.

A image showing a detail shot of a shirt design.


User Journey

Competitive Analysis

Re-designed Member Account Page

Re-designed Churn Flow

Outcome: An increased amount of annual payment plan members and a decreased cancelation rate.


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