A 8-week sprint to take your Shopify product page from cluttered and chaotic to simple and streamlined with visual storytelling and best practices that make it a no-brainer to Add to Cart.
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Specializing in UX design that drives conversion rates, cuts through the ever-growing world of e-commerce, and fosters human connection.
Peep Our Services
Through RCD, we work to not only save brands —and their founders — time, deliver better quality, and lower costs, but to also completely transform the experience.
Interested in finding out what the heck the Viz is?
We offer one-of-a-kind packages that make your product so intuitive, the experience a user has is like getting advice from a good friend who happens to have excellent taste.
View our servicesCLIENTS WITH THE VIZ
"Rachel jumped in to assist on a project that was well underway and she didn't miss a beat. Her ability to take on a project mid-stride was such an asset. It was comforting to know her designs would not only be on-brand, but also have a fresh perspective on how to display the information. Rachel was a joy to work with!"
—Nicole, Apple
“Rachel is an effective communicator and diligent designer with a particularly keen eye for modern, clean deliverables that elevate the brands she works on and fit seamlessly within the design brief. She was great to liaise with on Brita.com DTC site refresh and would highly recommend her studio to anyone looking for an addition to their design team.”
—Meghan, The Clorox Company
So, if you’re a founder with a product that can truly provide value, but need help conveying it, this is the package for you.
The athletic-ware brand that believes in taking care of people and the planet
The kitchen-ware brand that believes in the power of home cooking to bring people together
The personal care brand making simple, high-quality products that just feel good
A
You’ve invested in branding, but things feel disconnected
B
You’ve invested in paid ads, but they aren’t delivering
C
Your product is getting lost in the noisy internet
D
You have a lot of info, but no hierarchy to guide it
Or maybe mixture of all of the above? This is the package for you. Sign up to start testing and measuring the impact of intentional changes while watching your revenue grow.
WHAT WE'LL DO
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5 skus with your copy, images, and branding designed to create a memorable and easy-to-use experience for your customers
A structured hierarchy of product information and storytelling modules so everything is easy to find
Images sized to the best dimensions for their placement and optimized without compromising quality
File naming, alt tags and meta descriptions so that your products can be found
Design within your current theme with responsive implementation so that your site works across all devices
A recorded tutorial so you can confidently make updates and add new products in a few quick steps
Meghan, Head of Product Design & Research at The Clorox Company
The timeline: 8-10 Weeks
STEP 1: ONBOARDING
We’ll walk you through how to use your Client Portal in Notion
You’ll upload your brand assets and provide all copy
About 1 week + 1 hr kickoff call
STEP 2: Design
Round 1: We’ll apply all info and your branding to tell the complete story of your product
We’ll review the work together to collect consolidated feedback
After 4 rounds, designs will be accepted
About 4 weeks / 4 rounds of review
STEP 3: Build
We fully implement the designs into your Shopify site and ensure that all interactions are working
About 2 weeks / 2 Rounds of Review
STEP 4: Offboarding
We hand over everything you’ll need to continue growing your company.
About 1 week + 1 hr call
The timeline: 8-10 Weeks
STEP 1: ONBOARDING
We’ll walk you through how to use your Client Portal in Notion
You’ll upload your brand assets and provide all copy
About 1 week + 1 hr kickoff call
STEP 2: Design
Round 1: We’ll apply all info and your branding to tell the complete story of your product
We’ll review the work together to collect consolidated feedback
After 4 rounds, designs will be accepted
About 4 weeks / 4 rounds of review
STEP 3: Build
We fully implement the designs into your Shopify site and ensure that all interactions are working
About 2 weeks / 2 Rounds of Review
STEP 4: Offboarding
We hand over everything you’ll need to continue growing your company.
About 1 week + 1 hr call
MEET YOUR CREATIVE PARTNER
I've been designing with a focus on connecting to people for 10 years. First as a graphic designer and now as a UX designer for e-commerce brands.
I strongly believe that storytelling does not work without a properly thought out user experience – and a website or app doesn't work without leveraging your storytelling. Some people call it brand engagement. I call it The Viz.
I started Rachel Cutler Design as a branding and web design freelancer. Now I work with a team to create e-commerce websites and apps that heighten brand value perception, eliminate friction points, and drive better conversion rates.
I've been designing with a focus on connecting to people for 10 years. First as a graphic designer and now as a UX designer for e-commerce brands.
I strongly believe that storytelling does not work without a properly thought out user experience – and a website or app doesn't work without leveraging your storytelling. Some people call it brand engagement. I call it The Viz.
I started Rachel Cutler Design as a branding and web design freelancer. Now I work with a team to create e-commerce websites and apps that heighten brand value perception, eliminate friction points, and drive better conversion rates.
HOW DO YOU WORK WITH OUR PRE-EXISTING COPY?
Storytelling and strategy are the backbones of what we do. Without them, there is no Viz. We take your pre-existing copy (or newly written if you choose to rewrite it for this project) and make sure it aligns with your brand guidelines and speaks to your target audience with copywriting and messaging best practices.
WHEN CAN WE EXPECT THE FINAL PRODUCT TO BE COMPLETE?
We want you to have ample time before the biggest sale of the year rolls around. Depending on when you purchase, we’ll have all deliverables completed by the first week of November at the latest.
HOW DO YOU COMPLETE THE PROJECT IN 8-10 WEEKS?
We set up a schedule in your Client Portal so we are all aware of each project phase and due dates. Review times are 2 business days. If we do not receive the feedback or assets we need, we may use temporary text and images that you can swap out later.
Submit your info to get started. Your PDP revamp awaits. 😎
